Canada highlights positive impact of immigration in new campaign

The federal government of Canada recognizes the contribution of newcomers to the country in a new global campaign, “It Takes a Community”.

The campaign highlights the different positive ways that migrants and refugees impact the local communities.

Launched on March 29, 2021, It Takes a Community is being regarded as a global movement “about celebrating how all people, regardless of where they are born, can contribute to making our communities feel like home”. Through the sharing of “genuine and positive stories”, the campaign aims to “challenge, negative and false information about migration and build more inclusive communities”.

 

It Takes a Community is a campaign initiated by the Global Forum on Migration & Development’s [GFMD] Ad Hoc Working Group on Public Narratives on Migration that was set up in February 2020.

 

Created as per a proposal by the Government of Canada, the Working Group is co-chaired by the Government of Canada, the Government of Ecuador, and the GFMD Mayors Mechanism.

According to the GFMD, “Public attitudes towards migration and migrants have become deeply polarized on an international scale, fueled in part through the spread of misinformation. The dissemination of inaccurate narratives in this respect can hold negative implications for migrants and host communities alike.” As an immediate priority in 2021/21, the Working Group is advancing the development of “global, multi-stakeholder communications campaign” for the purpose of showcasing the contribution of migrants, including in the context of COVID-19 response and recovery, along with helping balance the narrative about immigration.

Down the years, migration has supported many countries, by fostering new connections and the exchange of innovative ideas. Enriching the lives of all involved.

Nevertheless, in recent times, there has been recorded a rise in inaccurate and harmful narratives about migrants worldwide. While a challenge on its own, the phenomenon becomes even more urgent in the backdrop of the COVID-19 pandemic.

According to the official website of the It Takes a Community campaign, “Now more than ever, it is important for us to come together to ensure that everyone receives the support and protection they need for communities to build back better from COVID-19".

Along with featuring among the Top 3 countries to migrate to post-COVID-19, Canada also remains the most accepting country for a migrant.

For 2021, Canada intends welcoming 401,000 newcomers into the country.

Of these, while 108,500 will be welcomed through the Express Entry system, another 80,800 will acquire their Canadian permanent residence through the Provincial Nominee Program [PNP].

The Atlantic Immigration Pilot [AIP] of Canada will be the pathway to Canada PR for another 6,000 in 2021.

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