Ras Al Khaimah, one of the seven emirates comprising UAE (United Arab Emirates), saw an increase of 23 percent in tourists from India during the period of January-June 2016 compared with the same period last year, the Ras Al Khaimah TDA (Tourism Development Authority) said. India, in fact, ranked as the third-largest source market globally for Ras Al Khaimah in the year 2016, up from being fourth last year.
Tourism Breaking News quotes Ras Al Khaimah TDA CEO, Haitham Mattar, as saying that their new brand positioning is concentrated on their emirate’s comfortable indulgence, natural assets, an array of activities for different categories of travellers and genuine heritage and culture of Arabia, which is why Indian tourists are connecting well with it.
Ras Al Khaimah TDA attended July’s MICE India and Luxury Travel Congress (MILT) held recently in Mumbai in keeping with the emirate’s tourist promotional strategy. It was their latest participation at an Indian event, which included familiarisation trips and road shows to engage with this country’s travel trade partners in the first half of 2016.
Its Indian promotional programme is aimed at attracting the country’s growing MICE (Meetings, Incentives, Conferences and Exhibitions) and luxury market, which has witnessed rapid development in outbound corporate travel in the past few years as more corporates are appreciating the importance of MICE’s activities as a crucial driver to attract their internal and external customers.
Mattar credits the steady increase in Indian tourist arrivals to the strategic in-market trade missions and industry collaborations to increase awareness in the market of their emirate’s MICE and leisure offerings, focusing on the destination’s varied tourism activities and joining hands with potential buyers.
They have interacted with about 500 of India’s top trade stockholders to market Ras Al Khaimah as the apt location for the business and leisure travel trade of the country. Mattar added that they would continue with these activities in India in the second half of 2016.
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