Tourism Research Australia, which released the International Visitor Survey results for the year ended September 2017, showed that the number of Indians visiting South Australia increased by 18 percent compared to the year ended September 2016.
The survey noted that, therefore, India became the eighth largest source market for this state of Australia and also accounted for the third highest in the rise in arrivals during the aforementioned year.
Moreover, Indians spend in South Australia rose substantially by AUD37 million, a growth of 33 percent compared to the previous year. The Lonely Planet poll in 2017 saw this state of Oz being voted as the fifth best place to visit. Meanwhile, Indian arrivals have been increasing in South Australia over the last three years.
The overall growth in the number of Indian visitors and their spend in South Australia is said to be an outcome of the relentless marketing efforts made by the STAC (South Australian Tourism Commission). The state has concentrated on developing trade and airline partnerships, training programs targeted at the travel business, PR programs and digital marketing.
Dana Urmonas, regional director of SATC (India & Southeast Asia), was quoted by Asian News International as saying that this over 10 percent increase in tourist arrivals and their spend over the year ended September 2017 shows that South Australia’s prominence as a desired destination for Indian tourists is increasing. She said that they were delighted that their consumer and trade programs were bearing positive results, and they were looking at sustaining this growth in the next few years too.
In 2018, the SATC has decided to attract people in the age-group of 25-45 such as independent tourists, honeymooners and others from the metros of Bangalore, Chennai, Delhi and Mumbai.
If you are looking to travel to South Australia, talk to Y-Axis, India’s no.1 immigration and visa company, to apply for a tourist visa.