A research company, TNS, has unveiled the results of the biggest global study into the attitudes and investment priorities of the affluent - painting a timely picture of wealth, post global recession.
Based on interviews with 12,000 people across 24 markets including China, Brazil and India, TNS's Global Affluent Investor study shows that the growth of developing economic powerhouses is already starting to impact personal fortunes, among households with more than $100,000 investable assets.
Fundamental social shifts are unearthed when examining the demographics of the world's affluent.
While they average 57 years old in North America and Northern Europe, this falls to the early 40s in Australia, Singapore and Hong Kong.
While men are the primary decision makers among affluent households in India (80 per cent) and Central Europe (79 per cent), the balance is spread far more evenly in North America (45 per cent).
TNS's findings also demonstrate regional contrasts in terms of what the affluent actually invest in.
While the Chinese, Indian and German affluent are keen investors in precious metals (cited by 35 per cent, 33 per cent and 23 per cent of respondents respectively), this falls to just three per cent in Sweden, Norway and the Netherlands, and two per cent in Denmark and Israel.
IndiaAffluent households: Three million
Incidence of affluent households: 1.25 per cent
Note: Affluent households defined as those with $100,000+ investable assets, except in Brazil where this figure is $40,000+
1. The United StatesAffluent households: 31.4 million
Incidence of affluent households: 27 per cent
2. ChinaAffluent households: Three million
Incidence of affluent households: 0.75 per cent
3. The United KingdomAffluent households: 2.9 million
Incidence of affluent households: 11 per cent
4. FranceAffluent households: 2.7 million
Incidence of affluent households: 10 per cent
5. CanadaAffluent households: 2.6 million
Incidence of affluent households: 20 per cent
6. GermanyAffluent households: 2.5 million
Incidence of affluent households: 7 per cent
7. ItalyAffluent households: 2.5 million
Incidence of affluent households: 10 per cent
8. The NetherlandsAffluent households: 850,000
Incidence of affluent households: 12 per cent
9. SpainAffluent households: 800,000
Incidence of affluent households: 5 per cent
10. BelgiumAffluent households: 580,000
Incidence of affluent households: 13 per cent
11. AustraliaAffluent households: 400,000
Incidence of affluent households: 5 per cent
12. Hong KongAffluent households: 350,000
Incidence of affluent households: 15 per cent
13. SwedenAffluent households: 270,000
Incidence of affluent households: 7 per cent
14. SingaporeAffluent households: 230,000
Incidence of affluent households: 20 per cent
15. NorwayAffluent households: 230,000
Incidence of affluent households: 10 per cent
16. IsraelAffluent households: 200,000
Incidence of affluent households: 13 per cent
17. DenmarkAffluent households: 200,000
Incidence of affluent households: 8 per cent
18. FinlandAffluent households: 180,000
Incidence of affluent households: 7 per cent
19. PortugalAffluent households: 160,000
Incidence of affluent households: 4 per cent
20. LuxemburgAffluent households: 89,000
Incidence of affluent households: 29 per cent
21. The UAEAffluent households: 35,000
Incidence of affluent households: 3 per cent
22. BrazilAffluent households: Three million
Incidence of affluent households: 5 per cent
17 Oct 2011
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