Expanding overseas business in foreign countries could be every entrepreneur’s dream, but being a successful founder of the MNC is no easy issue. Though there have been many success stories in business crossing borders, but lack of proper planning and with no appropriate preparation leads many investors to end up in huge losses in foreign business investments. So here goes the top 5 preparations you should make before you before you invest in overseas, reports Entrepreneur.
Picking up a right partner: Finding a trust worthy partner with the same amount passion, is the first and an important step in investing abroad. The right partner should know the demand of local culture, you can find such likeminded partners in social media sites, but the best way is expat living.
Learn the local language: Learning the local language helps in acquainting with local people, culture and history; moreover you can explain yourself, convince and impress them easily. Finding a right partner is an easy task if you speak the local language.
Live like a local: Living like local in abroad fetches you the knowledge on the needs and the problems of the local. This will help you in designing your product as per the needs and shape your idea as per the problems.
Study the competition: Making a deep research on the present and the past competition, helps in understanding the ‘ups and downs’ of the market and ‘demand and supply’ of the product. Learning the predictions made by the experts on the future of the market can come in handy in marketing strategies.
Build a network: All the above points may be influential in building a network overseas. Particular business related people can be found in social media sites like LinkedIn, Facebook and Twitter. Emailing the business officials is another way of building the networks.
http://www.siliconindia.com/news/business/5-Things-To-Know-Before-Investing-Abroad-nid-183798-cid-3.html